Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast be a very popular social media tool. Instagram was originally developed so that people could apply different filtration systems to pictures that they had taken on their mobile phones and allows them to easily distribute and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be published, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 Buy Instagram Likes million Instagram users worldwide.
Approximately 60 to 70 million photos are published per day.
The account is ‘free’ to set up so there are low barriers to entry.
It is a medium that enables for easy sharing of content at any hour.
What type of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
To increase knowing of their services and products.
To increase brand recognition.
To showcase their community and pro bono work to invigorate and attract potential customers to engage with their product, service or brand.
Run successful promotions, competitive events and free gifts.
Small business marketing success with Instagram
Instagram appears to be particularly favored by product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the applying allows for photos to be posted and shared of men and women either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing dinner, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the ability of Instagram to engage their clients. For instance, Melbourne based café The Pot Black had over 45, 900 followers in 03 2016 they have achieved this with the use of attractive pictures of their food and images of coffee shop meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social media stars and media individuality have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several readers there ready to see your service or product. The audience was already built for you. The proposal was already formed and enjoying this by getting your product published onto their Instagram feed or featured by a doodlekit or popular Instagram account holder will aid you to grow your audience more quickly. Therefore spending some time to name key ‘influencers’ in your industry and how you can take advantage of this is important.
Hashtags — What are they?
How can they be taken to increase business exposure?
I would recommend that if you are interested in getting onto Instagram you invest some time up front doing all of your Hashtag research. Hashtags are tags that you can add a caption of a photo that you distribute. To manufacture a hashtag you should employ the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some situations of how they are increasingly being used. The intention of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.
No spaces in your hashtags
No special characters can be used in your hashtags E. grams.! @$&
Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so your content becomes safer to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered that leads to more people finding out about your business or brand.
Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The use of the game is really to get people talking, choice, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to learn how to use these to get the best from your content.